Mayil Matta Rice, a 10kg pack of long-grain rice, is a popular brand known for its distinctive reddish-brown hue and robust flavor. This traditional rice, also known as Kerala Matta or Red Matta, is a staple in South Indian cuisine. Mayil is a brand owned by Kottackal Agro Foods from Kerala, India. The rice is parboiled, which contributes to its pinkish color and retains its flavor even after cooking. It's a good source of dietary fiber, iron, and magnesium.