Kashish Maida is a brand of fine, white, refined wheat flour sold in 1kg packs, primarily used for baked goods, Indian flatbreads, and pastries. Made from the starchy endosperm of wheat, it is the result of a refining process that separates and sifts out the bran and germ, resulting in a soft, white flour known for its moisture absorption and gluten development. This type of maida is favored for its versatile, refined texture, though it lacks the fiber and nutrients found in whole wheat flour.